Light, Medium, or Dark? How to Choose the Roast That’s Right for You

Three cups filled with light, medium, and dark roast coffee beans from Palm Beach Coffee Co

When it comes to coffee, roast level is more than just a shade of brown—it’s the heartbeat of your cup. At Palm Beach Coffee Co., we believe every coffee drinker can find their perfect match, whether you crave a bright and lively sip, a balanced and smooth profile, or a bold, full-bodied experience.

Here’s your guide to understanding the differences between light, medium, and dark roasts, and how to brew them to perfection.

Light Roast: Bright, Crisp, and Complex

Light roasts are roasted for less time, allowing the natural flavors of the coffee bean to shine through. You’ll often find floral, fruity, or citrusy notes with a lively acidity.

Best for: Those who enjoy a vibrant, nuanced cup.
Palm Beach Pick: Our Light Roast, Palm Light—crafted to highlight delicate origin flavors and perfect for pour-over or AeroPress brewing.
Pro Tip: Brew using methods that emphasize clarity, like pour-over or Chemex, to fully appreciate the complexity.

Medium Roast: Balanced, Smooth, and Versatile

Medium roasts hit the sweet spot between brightness and body. You’ll taste a harmony of flavors—think chocolate, caramel, and toasted nuts—without losing the coffee’s natural character.

Best for: Coffee lovers who enjoy versatility and balance.
Palm Beach Pick: Our Medium Roast, Harbor Roast—ideal for French press, drip coffee, or even cold brew.
Pro Tip: This roast is your all-around winner, great for both hot and iced preparations.

Dark Roast: Bold, Rich, and Comforting

Dark roasts are roasted longer, bringing out deep, smoky flavors with a heavier body. Expect lower acidity and a smooth, almost chocolatey finish.

Best for: Those who love a strong, intense cup with a comforting depth.
Palm Beach Pick: Our Dark Roast, Midnight Tropic—perfect for espresso or moka pot brewing.
Pro Tip: Pair with milk or cream for a decadent café-style drink at home.

Choosing Your Perfect Roast

Your ideal roast comes down to your flavor preferences and brewing style:

Want something bright and lively? Go light.
Prefer balance and smoothness? Pick medium.
Love bold, rich flavors? Dark is your match.

At Palm Beach Coffee Co., we roast in small batches to bring out the best in every bean—no matter the roast level. So whether your mornings start with a crisp pour-over, a smooth cold brew, or a bold espresso shot, there’s a Palm Beach roast waiting for you.

Explore our Light, Medium, and Dark Roasts today and discover your coffee soulmate.